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INX intends to strategically grow its distribution sales with a thriving and fully supported distributor program
December 7, 2012
By: DAVID SAVASTANO
INX International Ink Co. announced a distributor agreement to expand and strengthen its strategic relationship with G.E. Richards Graphic Supplies. The two companies have worked closely together for years and this new agreement reflects INX’s intention to strategically grow its distribution sales with a thriving and fully supported distributor program. G.E. Richards will be handling the entire INX International commercial ink line, including offset, sheetfed, heatset and non-heatset, flexographic and some digital products. The family-owned company celebrated its 40th anniversary in 2012 and has grown substantially to become the fourth largest graphic arts dealer in the U.S. Headquartered in Landisville, PA, annual sales exceed $70 million with strong representation along the eastern seaboard that extends to Texas. The distributor has 10 branches, including those in Houston, San Antonio, Louisville, Rochester, NY and Jacksonville, FL. “This agreement cements the relationship between our two companies, who have known each other for more than 10 years. The deal also outlines the new and expanded services that we have developed for G.E. Richards and other distributors, including equipment, training, website access and technical support,” said Michael Brice, director of business development for INX International. “Forming a strategic relationship with INX has been a good business decision for G.E. Richards. From an ink point of view, it allows them to offer their customers best-in-class solutions. G.E. Richard’s footprint matches well with our desire to deliver products, services and support to their markets,” Mr. Brice added. G.E. Richards provides quality products for pre-press, post-press and pressroom. Gary Little, president of the Ink division, said this agreement is in sync with his customer’s needs and expectations. “At the heart of our business is a genuine desire to help our customers be successful,” Mr. Little added. “We honestly want our customers to succeed, and have intentionally built our business by providing products, services and support to help them be more productive and profitable. They understand our commitment to them and know that we always look for the best opportunities to support them. We’ve had a great relationship with INX and this agreement allows us to offer U.S. manufactured products, as well as local service and support like those we provide through our own ink blending facilities. This is really a win-win situation for our customers.”
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